Paid Search:
Advertising an add on the first page of Search Engine Result Pages (SERPs) is konw as 'Paid search'. SERPs are always unique. Because, they are generated based on the searcher’s entry of a keyword or a keyword phrase . By this the appearance of advertising space on the very first page of these results is most attractive. Most Paid Search, such as Google Adwords, to have their ad placed in very first page is driven by a bidding model where the advertiser must bid a Cost per Click (CPC). Advertiser wishes to have visibility for keywords/phrases by bidding. Generally Paid Search Ads appear on top position and to the right of the organic results.
Organic Search:
Organic Search is listings and are for free. If you are more relevant for a particular keyword or phrase than those below you in the rankings then Organic Search Rankings are earned or achieved by convincing the Search Engines.
The method of achieving high search engine rankings is known as Search Engine Optimization (SEO). Relevances drive the Organic Search Engine Ranking. High quality content drives the relevance in the form of articles, podcasts, press releases, blogging, videos and much more. New, unique and non-duplicate content to the website are regularly introduced. A well SEO-friendly website architecture and the promotion of the content to drive increases in organic backlinks that form the essence of SEO.
Author Info:
Advertising an add on the first page of Search Engine Result Pages (SERPs) is konw as 'Paid search'. SERPs are always unique. Because, they are generated based on the searcher’s entry of a keyword or a keyword phrase . By this the appearance of advertising space on the very first page of these results is most attractive. Most Paid Search, such as Google Adwords, to have their ad placed in very first page is driven by a bidding model where the advertiser must bid a Cost per Click (CPC). Advertiser wishes to have visibility for keywords/phrases by bidding. Generally Paid Search Ads appear on top position and to the right of the organic results.
Organic Search is listings and are for free. If you are more relevant for a particular keyword or phrase than those below you in the rankings then Organic Search Rankings are earned or achieved by convincing the Search Engines.
The method of achieving high search engine rankings is known as Search Engine Optimization (SEO). Relevances drive the Organic Search Engine Ranking. High quality content drives the relevance in the form of articles, podcasts, press releases, blogging, videos and much more. New, unique and non-duplicate content to the website are regularly introduced. A well SEO-friendly website architecture and the promotion of the content to drive increases in organic backlinks that form the essence of SEO.
Author Info:
The primary objective of Sunlight IT is to deliver natural and affordable SEO services.
Sunlight It provides natural SEO services which insensibly provide naturally
driven traffic. SEO services comprise of thorough keyword research and
analysis. It forms a major part in the entire search engine optimization process.
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