Google Panda and Its Process

Google panda algorithm is to change Google’s search engine results ranking. This algorithm was firstly released in February 2011. 

Main aim of this algorithm is to lower the ranking of low – quality sites and higher the ranking of high – quality sites. High quality sites will place top of the search engine results page and Low quality sites will place next to high quality results.

This type of change is affected the rankings of Google at most 12% of all search results.

Google panda algorithm is an update algorithm; this is used through artificial intelligence in a more sophisticated and scalable way.

This type of algorithm,used to look for similarities between websites found to be high – quality sites and low – quality sites.

Google panda algorithm is updated in time to time and this algorithm is run by Google on a regular basis.

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