Long Tail vs the Short Tail keywords

Long Tail vs the Short Tail keywords

Two terms  we have to become familiar with are “long tail” and “short tail” keywords. Short tail keywords will refer to a short phrase of one or two words. For example: “shoes” or “running shoes”. Long tail keywords on the other hand refer to the longer phrases of words, for example “nike running shoes”, “women’s running shoes”, “running shoes for over-pronated feet”. In this example we can see that short tail keywords are very general, and as a result they have a lot of traffic. But if we are looking to optimize a women’s running shoes page to try to rank for “shoes” we are probably not going to be get successful in ranking well for it.

 This is because “shoes” is a very popular term that large retailers who offer a larger variety of shoes will most likely rank better for. And even if you do rank well, you will probably wind up having a bigger bounce rate because the people looking for ”shoes”, may not be looking for “women’s running shoes”. Relevancy is always important in picking up your keywords for a page.

Sometimes you can capture and optimize for both the short and long tail keywords if the short tail version is contained within the long tail. e.g. If you’re a shoe store that carries running shoes, you’ll still be able to capture some of the “shoes” traffic if you optimize for “running shoes” on your page, because “shoes” is contained within “running shoes”.

Author Info: The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.