Thursday, 28 February 2013

Frequency Capping



Frequency capping is one of the feature of Google Ad words, it controls the ad limit i.e., number of times that add to be displayed to unique user on the Google content network. It does not apply to search networks. Frequency capping enabled for a campaign, it controls the limit of impressions allowed per a day, week or month.

Google display network is referred as content network shows Ad words ads. Google content network uses ad sense and double click.

Ad sense is used by website owners, who want make more money through online by displaying ads on their websites.

Google also provides the account management software called Ad words Editor. Google automatically determines the subject of pages and displays relevant ads based on advertiser’s keyword.   

 Author Info:

The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

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