Improving Your Page Rank on Google
There are some tips for improving your ranking in search engine results on Google.
- Get Those Inbound Links Since Google ranks your pages according to the number of links pointing at your page, it stands to reason that you should try
to get as many links pointing at your pages as possible. This is so obvious that I'm only mentioning it for completeness sake.
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Google seems to give weight to the title of your page. By title, I mean
the text that is sandwiched between the HTML <TITLE> tags
in the <HEAD> section of your web page. If you use a Web editor
that automatically inserts a title like "New Page", remember to
change it to some meaningful text with your keywords inside to reap the
benefit of this feature.
It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more
so than many other search engines.
According to a paper published by one of Google's founders, if the links pointing to your page
has the relevant keyword text in them, it will cause your page to be ranked higher in
search engine results. For example, a link with the text "Cheap Shoe Store" pointing at your
site will cause your site to be listed earlier if a visitor searches for "cheap shoe store"
than if the link simply said "click here". You can find a copy of the paper online at
The Anatomy of a Large-Scale Hyper-textual Web Search Engine.
Other Google Tips
- Will Disabling Caching of Your Page Affect Your Page Rank?
Some time ago, it was claimed that Google would penalize pages that forbade it from caching their
pages. As you know, Google caches the pages it indexes unless otherwise instructed.
To avoid problems with people who feel that this is a copyright infringement (and other reasons),
they allow sites to instruct the Google spider not to cache those pages using various means.
One such method is outlined in my article
on using META tags to manage the search engine spiders and listings, at
http://www.thesitewizard.com/archive/metatags.shtml
Google has apparently publicly denied that disabling caching would
affect the page's ranking in any way. I tend to believe their claim.
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Unlike some other search engines, Google is able to index dynamically
generated pages, so long as
a link exist to those pages somewhere. For example, a page like
"http://example.com/showstuff.php?page=19" can be indexed by Google.
So if you have a dynamically generated page that you think should be
indexed, make sure you put a link to it somewhere on your site.
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If you have been placing images on your website without bothering to place ALT tags, now is
a good time to add ALT tags. Google apparently indexes the text given in the ALT tags of images.
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Google ignores the META keywords tag, so, the optimization of this tag is not going to help you any with Google.
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