Differents between Penguin and Panda

Google panda:

     

           Google launched Panda update in February of 2011. As you maybe know, Google Panda had some complex components to it, but its primary objectives were simple that are penalize sites with lower quality content and in the process, return sites with high quality content to the top of the results where they belong. While some would say the accuracy of the update was equivalent to a one-legged blind man in a butt-kicking contest, Panda made it be known that SEO marketers would have to start appeasing Google’s search algorithm beyond good keyword and linking strategies.

Google Penguin:

           Google launched the Penguin update in April 2012. This focused more on tackling spam and penalizing sites that didn’t follow Google’s quality guidelines. Google Penguin also looks to tackling Black hat SEO techniques that many sites use to increase their search engine ranking. This includes techniques like;

• Keyword/keyphrases stuffing within content.
• Comment spamming by including links using the same anchor text.
• Links from article directories and directory listings.
• Having excessive/unnatural internal links.
• Too many external links pointing to your site that use the exact same anchor text.
• Excessive links from low quality sites.
  

          Google’s initiative to level the playing field is just another step in the road to making quality more important than quantity. It may take SEO marketers some getting used to, but those who want to keep benefiting from search traffic will embrace the Google Panda and Google Penguin updates and do what it takes to keep their rankings intact.

Author Info:
The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.