Thursday, 24 January 2013

Advanced SEO for title tags

  •  The Title Tag is not a Meta Tag. The Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. The Title Tag is not displayed anywhere else on the page.
  • Use click-through rate data from Ad Words to help find the perfect call to action, and work it into the title .
  • Load two different titles for Google News and organic search by modifying the title after 12 hours.
  • Use snippet tools to see how it all looks to improve CTR. 
  • Big brands should not put their name in the homepage title – let Google use the DMOZ title to get better CTR. 
  • The same as above but use both to target both generic keyword and brand name.
  • The Title Tag plays a vital role in determining your site’s search engine rankings.

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