White hat versus black hat techniques

Two Techniques that search engine suggest as site has a good user friendly design and some sites are not gets approved due to same reason as good. These two techniques are partitioned by experts and followed by persons who are in practice as White Hat and Black Hat. Certainly if once the Search Engine makes a view what we are doing then that results says that White Hat technique says that it produce websites that has a long time in existence where as Black Hat techniques makes a statement that their Sites may be sometime banned for a short or also long time.

White hat technique:

If any website follows rules and regulations of SEO it conforms that site has a White  hat technique where as other website has Black hat technique. It not only following the guidelines but making sure that content indexing by search engine and at the same time for that page rank given for that site. White hat generally meant for contents to user but not search engines so that making their content easily access for spider to crawl. White hat technique is similar to web development which promotes ease of access where as both are not identical.

Black hat techniques:

Black hat SEO makes to improve rankings in way that they are disapproved by search engine. It uses text that is hidden in color such as background in an invisible manner.Another method like it gives a different page depending as the keyword queried by user or search engine known as CLOAKING. 

Author Info:
The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

  

AdWords

Google AdWords is it's main advertising product and main source of revenue. AdWords offers pay-per-click, that is, cost-per-click,  cost-per-thousand-impressions/cost-per-mille,  and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distributions. It's text advertisements are Very short, consisting of one headline of 25 characters and two additional text lines of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. Sales and support for Google's AdWords division in the United States is based in Mountain View, California, with major secondary offices in Ann Arbor, Michigan, the company's second largest office is located in New York. The third largest US facility is in Mountain View, California, headquarters.

AdWords features: 
 IP address exclusion:
    In addition to controlling ad placements through location and language targeting, placements can be refined with Internet Protocol (IP) address exclusion. This feature enables advertisers to exclude specify IP address ranges where they don't want their ads to appear. 
 Frequency capping:
    Frequency capping limits the number of times ads appear to the same unique user on the Google Content Network. It doesn't apply to the Search Network. If frequency capping is enabled for a campaign, a limit must be specified as to the number of impressions allowed per day, week/ month for an individual user. The cap can be configured to apply to each ad, ad group, or campaign.

Author Info:
The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

 

Frum sites

Forum sites:

        Forum sites or message board is an online discussion site where people can hold convesations in the forums of the posted messages. It is also known as the Internet Forum. A forum can contain number of sub forums within a forum's topic each new disscussion started it is called thread and it can be replied by as many people as so which. A forum can be devided into categories based on the discussion. A sub forum also be contain number of sub forums, these sub forums contains categories base on the discussion topic. The lowest level of the forum sites are called threads.

The theads also devided into three types they are:

1. Non Threaded

2.Semi Threaded

3.Fully Threaded

          Each message in the board comes under one of these three threaded. The threads has own advantages and disadvantages. If messages are not related to one another at all a Non-Threaded format is best. If a user has a message topic and multiple replies to that message topic a semi-threaded format is best. If a user has a message topic and replies to that message topic, and replies to replies, then a fully threaded format is best.

        But the draw back of forums is the directory submission is great as compare to the forum sites why because all the forum sites does not provide the facility of follow links and having many rectrictions to counter spamming and missus of forum but directory having the follow links and having less rectrictions and it have less chance to counter spamming.

Author Info: The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

Is Web Analytics will improve the traffic?

Web analytics is also called as on-site visitor measurement. For collection, analysis and reporting the internet data for the purpose of understanding a website and how it works and that website will modify according to users understandable (interest).

Web analytics is a tool to improve the effectiveness of the web site and as well as traffic also. It is also focus the deep comparison about visitor data, referral data, and amount of data we receives in a particular period of time.

 Two categories of web analytic tools are off-site web analytics and on-site web analytics. Off-site web analytics includes the measurement of a website i.e.: How many viewers are viewing the website and their visibility. On-site web analytics measure the visitor’s behavior of the particular website and also maintains the commercial context of the website.

In on-site web analytics there are two ways to collect the data one is older way and other one is page tagging, in older way server log files reads the data from the web. Coming to page tagging it embedded the java script to collect the information. 

Author Info:

The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.   

Advanced SEO for title tags

•  The Title Tag is not a Meta Tag. The Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. The Title Tag is not displayed anywhere else on the page.
• Use click-through rate data from Ad Words to help find the perfect call to action, and work it into the title .
• Load two different titles for Google News and organic search by modifying the title after 12 hours.
• Use snippet tools to see how it all looks to improve CTR. 
• Big brands should not put their name in the homepage title – let Google use the DMOZ title to get better CTR. 
• The same as above but use both to target both generic keyword and brand name.
• The Title Tag plays a vital role in determining your site’s search engine rankings.

Crawling and Indexing the Web

Maintaining the webcrawler is a tuff challenging task which involves tricky and reliablity issues. crawling is the thing that it interacts with hundreds of servers world wide.In order to crawl millions of web pages google has quick and fast distributed crawling system. A single URL server will list number of URL'S list to crawle where both crawlers and URL server are implemented by Python

.The system can crawl over 100 web pages per second using four crawlers.Systems which access large parts of the Internet need to be designed to be very robust and carefully tested. Since large complex systems such as crawlers will invariably cause problems, there needs to be significant resources devoted to reading the email and solving these problems as they come up. 

Parsing -- Any parser which is designed to run on the entire Web must handle a huge array of possible errors. These range from typos in HTML tags to kilobytes of zeros in the middle of a tag, non-ASCII characters, HTML tags nested hundreds deep, and a great variety of other errors that challenge anyone's imagination to come up with equally creative ones.

Indexing Documents into Barrels -- After each document is parsed, it is encoded into a number of barrels. Every word is converted into a wordID by using an in-memory hash table -- the lexicon. New additions to the lexicon hash table are logged to a file. 

Sorting -- In order to generate the inverted index, the sorter takes each of the forward barrels and sorts it by wordID to produce an inverted barrel for title and anchor hits and a full text inverted barrel.

Author Info:
The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

SEO Trends and Hot Topics

PubCon wouldn’t be PubCon if we didn’t have at least a session to discuss SEO trends and hot topics. SEO is ever-evolving, and it’s all about being able to adapt and roll with the changes.
Whether it's for your clients or own bussiness, keeping abreast of changes in the industry is the only way to remain relevant and keep things fresh. We couldn’t ask for anyone better to address changes in the SEO industry than Stephan Spencer, Jill Sampey, and Greg Boser while Andy Beal moderates.
Jill Sampey starts us off with a presentation titled “5 things that piss me off.” This oughta be good! 
  
1) Canonicalization


2) Fluid interactions


3) Local


4) Exact match title tags


5) Exact match anchor text

Next, we have Greg Boser who is going to give us the lowdown on SEO trends and hot topics. Andy says his reputation precedes him…in a positive way, of course!

Author Info: The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

who uses SEO

                            When a website was currently ranked #10 or more than #10 i.e., for example ranked as #67 on Google for the search phrase, but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving. Because SEO’s  will provide the traffic  to your website so that it can be seen in the first page of Google search and your business will be improved very well than before.

                   

 

Author Info:

The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.