Thursday, 7 March 2013

SEM

Search engine marketing (SEM) is the overall process of combining the two processes of search engine optimisation (SEO) and pay-per-click advertising (PPC).

While the results of successful SEO and PPC appear on the same page of search engine results, the underlying processes to get each result there are quite different to each other.

SEO has strengths where PPC does not, and vice versa. Combining the strengths of each is why the two processes are so powerful when used together. In a perfect world, your new or existing web site would immediately get a lot of free/cheap, relevant search engine traffic.

Strengths of SEM:

1) Rate of increase in web site traffic over time

2) The cost-per-visitor to the web site

3) Information about the most effective search phrases

4) Amount of clicks each type of result gets


Author Info:
The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

No comments:

Post a Comment