Search Engine Optimization

Saturday, 9 February 2013

Negative SEO and controlling techniques

The main aim of negative SEO is to decrease the site ranking in SERP (Search Engine Results Page), then that particular website lose their business with respect to areas where website exists. What ever we do the work on SEO that will be reversed i.e., it simply reverse the process of Search Engine Optimization.

Negative SEO theme is to attempt a site get penalized, loss the ranking and particular website is banned by Google. In this area negative SEO work is to decrease the ideal links to website.

Negative SEO existed in the year 2012, Google starts attempting the websites that optimized too much so that the ranking of the sites will be lowered and backlinks to websites containing spamming content or keyword-stuffed articles, posts or other pages.

To prevent Negative SEO we have to monitor the website backlink profile every instant time. That is we check the bad links and links that shows the malware warnings, links from foreign languages and the links that have more than 50 links in their body. Use Google disavow tool to report suspected negative SEO attacks.

Author Info:

The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

Thursday, 7 February 2013

Improving Your Page Rank on Google

There are some tips for improving your ranking in search engine results on Google.

Get Those Inbound Links Since Google ranks your pages according to the number of links pointing at your page, it stands to reason that you should try to get as many links pointing at your pages as possible. This is so obvious that I'm only mentioning it for completeness sake.

Your Title Tag

      Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a Web editor that automatically inserts a title like "New Page", remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature.

Content-Laden Pages (Keyword Density)

      It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines.

Keyword-laden Links?

      According to a paper published by one of Google's founders, if the links pointing to your page has the relevant keyword text in them, it will cause your page to be ranked higher in search engine results. For example, a link with the text "Cheap Shoe Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap shoe store" than if the link simply said "click here". You can find a copy of the paper online at The Anatomy of a Large-Scale Hyper-textual Web Search Engine.

Other Google Tips

Will Disabling Caching of Your Page Affect Your Page Rank? Some time ago, it was claimed that Google would penalize pages that forbade it from caching their pages. As you know, Google caches the pages it indexes unless otherwise instructed. To avoid problems with people who feel that this is a copyright infringement (and other reasons), they allow sites to instruct the Google spider not to cache those pages using various means. One such method is outlined in my article on using META tags to manage the search engine spiders and listings, at http://www.thesitewizard.com/archive/metatags.shtml Google has apparently publicly denied that disabling caching would affect the page's ranking in any way. I tend to believe their claim.
Dynamic Pages and Google
Unlike some other search engines, Google is able to index dynamically generated pages, so long as a link exist to those pages somewhere. For example, a page like "http://example.com/showstuff.php?page=19" can be indexed by Google.
So if you have a dynamically generated page that you think should be indexed, make sure you put a link to it somewhere on your site.
ALT tags on Images
If you have been placing images on your website without bothering to place ALT tags, now is a good time to add ALT tags. Google apparently indexes the text given in the ALT tags of images.
META Keywords Tag is Ignored
Google ignores the META keywords tag, so, the optimization of this tag is not going to help you any with Google.

New crawl error alerts from webmaster tools

Today we’re rolling out Crawl Error alerts to help keep you informed of the state of your site.

Since Googlebot regularly visits your site, we know when your site exhibits connectivity issues or suddenly spikes in pages returning HTTP error response codes (e.g. 404 File Not Found, 403 Forbidden, 503 Service Unavailable, etc). If your site is timing out or is exhibiting systemic errors when accessed by Googlebot, other visitors to your site might be having the same problem!

When we see such errors, we may send alerts in the form of messages in the Webmaster Tools to let you know what we’ve detected. Hopefully, given this increased communication, you can fix potential issues that may otherwise impact your site’s visitors or your site’s presence in search.

the new Webmaster Tools Crawl Errors feature, we divide crawl errors into two types: Site Errors and URL Errors.

Site Error alerts for major site-wide problems

Site Errors represent an inability to connect to your site, and represent systemic issues rather than problems with specific pages. Here are some issues that might cause Site Errors:

Your DNS server is down or misconfigured.
Your web server itself is firewalled off.
Your web server is refusing connections from Googlebot.
Your web server is overloaded, or down.
Your site’s robots.txt is inaccessible.

These errors are global to a site, and in theory should never occur for a well-operating site (and don’t occur for the large majority of the sites we crawl). If Googlebot detects any appreciable number of these Site Errors, regardless of the size of your site.

Example of a Site Error alert

The alert provides the number of errors Googlebot encountered crawling your site, the overall crawl error connection rate for your site, a link to the appropriate section of Webmaster Tools to examine the data more closely, and suggestions as to how to fix the problem.

If your site shows a 100% error rate in one of these categories, it likely means that your site is either down or misconfigured in some way. If your site has an error rate less than 100% in any of these categories, it could just indicate a transient condition, but it could also mean that your site is overloaded or improperly configured. You may want to investigate these issues further, or ask about them on our forum.

We may alert you even if the overall error rate is very low in our experience a well configured site shouldn’t have any errors in these categories.

URL Error anomaly alerts for potentially less critical issues

Whereas any appreciable number of Site Errors could indicate that your site is misconfigured, overloaded, or simply out of service, URL Errors (pages that return a non-200 HTTP code, or incorrectly return an HTTP 200 code in the case of soft 404 errors) may occur on any well-configured site. Because different sites have different numbers of pages and different numbers of external links, a count of errors that indicates a serious problem for a small site might be entirely normal for a large site.

That’s why for URL Errors we only send alerts when we detect a large spike in the number of errors for any of the five categories of errors (Server error, Soft 404, Access denied, Not found or Not followed). For example, if your site routinely has 100 pages with 404 errors, we won’t alert you if that number fluctuates minimally. However we might notify you when that count reaches a much higher number, say 500 or 1,000. Keep in mind that seeing 404 errors is not always bad, and can be a natural part of a healthy website

A large spike in error count could be because something has changed on your site — perhaps a reconfiguration has changed the permissions for a section of your site, or a new version of a script is crashing regularly, or someone accidentally moved or deleted an entire directory, or a reorganization of your site causes external links to no longer work. It could also just be a transient spike, or could be because of external causes (someone has linked to non-existent pages), so there might not even be a problem; but when we see an unusually large number of errors for your site, we’ll let you know so you can investigate:

Example of a URL Error anomaly alert

The alert describes the category of web errors for which we’ve detected a spike, gives a link to the appropriate section of Webmaster Tools so that you can see what pages we think are problematic, and offers troubleshooting suggestions.

Author:The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

Paid Search Vs Organic Search

Paid Search:

Advertising an add on the first page of Search Engine Result Pages (SERPs) is konw as 'Paid search'. SERPs are always unique. Because, they are generated based on the searcher’s entry of a keyword or a keyword phrase . By this the appearance of advertising space on the very first page of these results is most attractive. Most Paid Search, such as Google Adwords, to have their ad placed in very first page is driven by a bidding model where the advertiser must bid a Cost per Click (CPC). Advertiser wishes to have visibility for keywords/phrases by bidding. Generally Paid Search Ads appear on top position and to the right of the organic results.

Organic Search:

Organic Search is listings and are for free. If you are more relevant for a particular keyword or phrase than those below you in the rankings then Organic Search Rankings are earned or achieved by convincing the Search Engines.
The method of achieving high search engine rankings is known as Search Engine Optimization (SEO). Relevances drive the Organic Search Engine Ranking. High quality content drives the relevance in the form of articles, podcasts, press releases, blogging, videos and much more. New, unique and non-duplicate content to the website are regularly introduced. A well SEO-friendly website architecture and the promotion of the content to drive increases in organic backlinks that form the essence of SEO.

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Eight steps to attract sites to increase traffic

There are eight steps to attract site so that it increases traffic for your website:

1)Test Website Soon:
Here arise query as A) How do i test my site?
B) What do i test my site??
There can be huge process to steps i.e., from Layout copy to design mainly focus on your testing on four steps as
-Salescopy

Order process
-Opt-in offer

-Site navigation.

You need to start test on driving traffic then concentrate on other pages of web page. Here raises a query that without traffic of site how can you test site?? Then solution is buy traffic through PPC Search engines.

PPC are lot like auctions first bidding on keyword user search then allows user to search where bidding ranges from cents to dollars.

2)Cheap traffic through PPC advertising:

Once you have tested your site with limited traffic then increase your traffic in larger scale.So you need to start with yahoo search engine PPC then you can also do with some sites with increase your increment as

->Kandoole

->Look smart

3)Get more through GOOGLE Search engine:

Search engines like google and yahoo will be a great source for free traffic for your website

1)First step is to submit your content in to them. Need to know that you submitted will be crawled by Google spiders which keep you in google search pages.

2)Once you submitted your site for appearance of it takes time for four to six weeks.

3)Some search engines like Yahoo do fees for your submission but google dont.

4)If you exactly follow rules for submission in their search engines you will be in a good position of lakhs of websites around you.

4)Publish free content for priceless publicity:

Easy getting traffic is that giving away your content to sites for free as even two or three well written articles give you Lots and bulks of traffic.

5)Get free mouth publicity of your word with viral marketing:

Viral marketing is a process of spreading your marketing messages as virus to all like encourage people about your site to view

Once you start it spreads without making you risk to advertise it!!!

6)Publish your links on other High page rank websites:

Its a process of submitting your content in to high page rank sites so that automatically increases your site ranking.

7)More websites to make your business promotion for free:

This does promotion in a range that your content and your site will reach views high but need to keep in mind that unique content and updation.

8)E-Mail marketing to attract visitors:

It is a process where you can interact with users like collecting user mailids address so that you can reback contact if user leaves your page without buying your product it will be waste of click for your site.

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Differents between Penguin and Panda

Google panda:

Google launched Panda update in February of 2011. As you maybe know, Google Panda had some complex components to it, but its primary objectives were simple that are penalize sites with lower quality content and in the process, return sites with high quality content to the top of the results where they belong. While some would say the accuracy of the update was equivalent to a one-legged blind man in a butt-kicking contest, Panda made it be known that SEO marketers would have to start appeasing Google’s search algorithm beyond good keyword and linking strategies.

Google Penguin:

Google launched the Penguin update in April 2012. This focused more on tackling spam and penalizing sites that didn’t follow Google’s quality guidelines. Google Penguin also looks to tackling Black hat SEO techniques that many sites use to increase their search engine ranking. This includes techniques like;

Keyword/keyphrases stuffing within content.
Comment spamming by including links using the same anchor text.
Links from article directories and directory listings.
Having excessive/unnatural internal links.
Too many external links pointing to your site that use the exact same anchor text.
Excessive links from low quality sites.

Google’s initiative to level the playing field is just another step in the road to making quality more important than quantity. It may take SEO marketers some getting used to, but those who want to keep benefiting from search traffic will embrace the Google Panda and Google Penguin updates and do what it takes to keep their rankings intact.

Author Info:
The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

Info on Social Media Marketing

Social media marketing is to improve our web site traffic. It is nothing but we have to create the content manually and attention to attract the readers to share their views with social networks. Social media marketing is driven by word-of-mouth i.e.: earned media rather than paid media.

Now-a-days social networks have become popular to access Internet. So automatically the communication will be grown up and improve the customer service. Some organizations use social networks to implement their marketing strategies.

Social networking sites allow the individuals to interact with one and another to build the communication. Then it is a chance to advertise their products to improve the growth of the product as well as company.