Search Engine Optimization: 2013

Thursday, 4 April 2013

Duplicate content

Duplicate content

Writing content can be difficult, even on a good day. But writing totally unique, engaging content that ranks highly in search engines is harder. There are thousands of online services that allow you to syndicate content; in effect, allowing you to populate a website with content from another system without having to write a word.

On paper this technique sounds like a brilliant idea: fill the site with content, because the more content, the higher the rankings-right? Wrong. Search engines have sophisticated systems for identifying and devaluing duplicate content. This means that your website will quickly become little more than a repository of useless content.

There is a place for syndicated content: news streams are a perfect example. Once again, through, use your common sense and ask yourself, “Does adding this content provide value to my visitors?” If the answer is yes, adding syndicated content can make sense.

Author Info:
The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

Thursday, 28 March 2013

Search Engine Indexing

One of the most popular problems among webmasters is not being able to get indexed by Google despite search engine submissions and long waiting. It takes time to index some new sites and this can be thwarting. But most of the times, the reasons for Google not indexing your site is from your side and although not many people realize it, and hence to frequent grievance. So if you have a new website and is awaiting indexing by Google and here are a few things that you might want to consider in the first place.

Checklist for search engine indexing:

1. Check if your CMS has an opt in option where, it blocks search engines.

2. Check if you have set the correct Robots.txt

3. Set up a sitemap

4. If you run plugins check if they are set properly.

Author Info:

The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

Thursday, 14 March 2013

Keyword Proximity

Keyword proximity refers to how close two or more keywords are to each other.
Youwill achieve higher rankings if you place your keywords close together.
For example, if you want to rank your website for used Jeep Cherokee parts, your
text should read like this: “Joe’s scrap yard carries the best used Jeep Cherokee parts!
Save money on repairs today!”
Another suggestion: “Looking for Jeep Cherokee parts? Joes’s scrap yard carries used
parts that will save you money on repairs.”
In both examples, you receive value because your keywords are in the text. However,
with the first example, you will receive more value because your keywords are right
next to each other.

These strategies are gold… and they WORK! Building businesses online is tricky,
and unless you have a competitive edge, you are just surviving, not thriving. Develop
a strategyand implement these changes today, and they will help you increase your
search engine rankings.

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5 Tools to Take Your SEO to the Next Level

1. SEOProfiler:

SEOprofiler provides a single platform to organize keyword research activities, link-building promotions, competitive intelligence research and more -- all of which can substantially improve a company's SEO campaigns. In addition, the program offers detailed, aesthetically pleasing reporting features that are useful for displaying data generated by this software suite.

The program offers a free 30-day trial for users to explore its features. After the trial, monthly membership fees will be assessed, ranging from $29 for beginner-level accounts to $249 for professional SEO agencies.

2. Optify.net:
Optify.net offers a number of web data tools, but the two most useful for webmasters are the search engine optimization and social media optimization programs.

The SEO program offers many of the same functions as SEOProfiler, but its link-building module suffers from one weakness in that it only tracks created links, instead of providing opportunities to uncover new potential back-linking partners.

Optify.net's social media optimization suite, however, provides more features than SEOProfiler and most other SEO programs. You can monitor social media traffic in real time, as well as gather the data needed to increase conversions from these traffic sources and determine social media ROI.

With more features comes a higher price tag. After a 30-day free trial option, monthly fees range from $250 to $500.

3. LocalVOX:
While most SEO tools focus on traditional tasks to improve a website's showing in search results, small-business owners should also consider local SEO to target customers in their area.

In addition to keyword research and back-link building, practitioners of local SEO also spend time connecting with followers on social media, optimizing local "place listing" websites including Google Places and Yelp, and monitoring customer review sites for feedback.

But for many small-business owners, the demands of both traditional and local SEO can be overwhelming. That's why some people turn to services such as LocalVOX, which automate the process of local website optimization. LocalVOX offers users a number of local SEO services, including automatic social networking site updates, "daily deal" style services, and place listing management.

But keep in mind the added services come at a price: Monthly charges range from $199 to $749, plus setup fees.

4. Raven Tools:
Like Optify.net, Raven Tools offers both SEO and social media measurement programs. What's most notable is that it provides tools that can be of interest Google Adwords pay-per-click advertisers. Raven's "Google Adwords + Google Analytics" tool easily merges data from these two accounts, providing a simple way to determine PPC campaign effectiveness.

After a 30-day free trial for its complete web advertising and analytics package, monthly rates jump to $99 for a personal account and $249 for larger, agency-oriented packages.

5. Traffic Travis:
If the fees charged by SEO management companies fall outside your price range, take a look at the free version of the Traffic travis software program.

The free version contains many of the same features as the programs above, including optimization analysis, back-link prospecting and competitive research that "spies" on your competitors' PPC ads.

While Traffic Travis can be attractive for some cash-strapped startups, the no-cost option has some limitations. It is missing some features provided by the other SEO tool suites listed above, and doesn't provide the same depth of data in terms of results reported within many of its market research features. Still, Traffic Travis can help beginning webmasters make progress on their sites before upgrading to a full-featured SEO tool.

www.sunlightit.com

secrets of seo

1. Meta Keyword Tags Don’t Count. Description Tags Do, But Not How You Think

2. You Can Jump In Google Without Any More Links Based On YourSERP CTR

3. Bold Tags Tell Google That Your Site Should Rank Higher forBold Terms

4. Make Your Keywords in Your Title Tags Front Weighted

5. Use Automatic Blogging To Do More Blogging Faster

6. Seduce Bloggers and Do Not Beg At Them

7. Use Twitter to Get Paperli Links with DoFollows

8. Link To the Blogs That Link To You: Link Pyramid

9. Learn How the Google Algorithm Emulates Human ReferralCredibility

10. Use Google+, It’s the New “Page Rank” but +1s Don’t HelpMuch

11. Use Reddit with a Subreddit for Context Ranking

12. Comment on Big NOFollow Blogs. But Do It To Get Quoted

13. Comment on DOFollow Blogs IF You Have Time Left Over

14. Add Your Links In Wikipedia. THIS is how…

15. Use Social Media like Facebook and Twitter For A TotallyDifferent Reason

16. Become an Active Valuable Member of a Discussion Forum +BONUS

17. Do NOT Copy and Paste Your Linked Comments Because they WillBe Ignored as Duplicate Content

18. Put Your Link In Every Status from Facebook to AIM to Skypeetc

19. Google Spiders Gmail. So Put Your Link In Your GmailSignature

20. Build An FAQ Using PHPBB or ELGG. You’ll Get Endless ContentInspiration

21. Start a Youtube Channel Because Google Owns Youtube

22. Secret

23. Do Press Releases Using PRWeb, HARO, PitchEngine

24. Learn “Direct Response CopyWriting.” If You Don’t, 1-23 AreWorth Less

You can either make 5 times as many links and blog posts or you can simply learn the structure of a tweet or a facebook post or a blog comment that gets you 500% more CTR.
This is totally different than journalism.
Journalists actually suck at direct response copywriting and social media headlines. Journalism is the art and science of delivering accurate data to answer all of the reader’s questions.
Direct response copywriting is totally different.
Direct response copywriting’s goal is to leave you dangling on the edge of curiousity and suspense then withhold satisfaction until you subscribe, buy, order, join, retweet, reshare, link etc. And there is a simple and clear formula for doing it well.
After you use the formula for 2-3 days, it’ll become a habit and all your forum, blog, social media posts will be 500% more traffic seducing.
You already have your favorite bloggers. You already know how good they are at getting you to comment and click and link. All you have to do is to see your content from the same angle they look at their content.

Author Info: The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

What is XML and difference between XML and HTML

XML:

The XML stands for Extansible Markup Language, XML is markup language much like HTML. It is designed to carry data, not to display data. XML was released in the late 90's and has since received a great amount of hype. The XML standard was created by W3C to provide an easy to use and standardized way to store self-describing data. It is a standard for structured text documents developed by the World Wide Web Consortium (W3C). XML can be used to structure text in such a way that it is readable by both humans and machines, and it presents a simple format for the exchange of information across the internet between computers. As such, electronic commerce is the principal application area for XML.

XML is a simplification of the Standard Generalized Markup Language (SGML) which was developed in the 1970s for the large-scale storage of structured text documents.

XML Document:

An XML document contains a prolog and a body. The prolog consists of an XML declaration, possibly followed by a document type declaration. The body is made up of a single root element, possibly with some comments and processing instructions. An XML document is typically a computer file whose contents meet the requirements laid out in the XML specification. However, XML documents may also be generated "on the fly" by a computer responding to a request from another computer. For instance, an XML document may be dynamically compiled from information contained in a database.

The Difference Between XML and HTML:

XML is not a replacement for HTML.

XML and HTML were designed with different goals:

XML was designed to transport and store data, with focus on what data is
HTML was designed to display data, with focus on how data looks

HTML is about displaying information, while XML is about carrying information.

The term link target simply means a web page you would like link from. Setting aside link spammers, who see all links as equal, identifying the good link target is so simple. A good link target is a web page whose interested to read your website content. That's it.

Expanding on this you could argue a good link target is a web page with authority whose readers might be interested in the content of a page in your site, however this simply introduces a whole raft of complications that will see you mired with the confusion. There are so many ways of establishing the site's authority including Google's Page Rank technology and SEOMoz's MosRank technology and Trust Rank, Spam Signals and any number of other metrics that you should simply consider a page based purely on the simple rule, which would like this page readers be interested in my page.

If you adopt this philosophy with your link building work, then you will build links that will send you valuable traffic whilst at the same time building your page's authority to your website. It's a win win technique. Of course the link spammers will argue against this suggesting it's time consuming and it is difficult, and they would be right. These same experts will no doubt want to sell you their amazing technique for search engine domination. They will be no doubt have discovered the secrets of building long lasting and effective links with minimum effort and only a few hundred dollars. But ask yourself this. If they have indeed found a fool proof ways of building valuable links why are they not simply dominating the search results themselves and making a fortune from affiliate marketing.

Author Info:

The primary objective of Sunlight IT is to deliver natural and affordable SEO services. Sunlight It provides natural SEO services which insensibly provide naturally driven traffic. SEO services comprise of thorough keyword research and analysis. It forms a major part in the entire search engine optimization process.

Vertical Search Engine

Vertical search is search engine, it differs from general search engine. A vertical search engine mainly concentrates on a specific segment of online content. Vertical online content focuses on some areas like topically, media type (or) genre of content. Common verticals include shopping, the automotive industry, legal, medical information and so on.

Suppose we consider yelp vertical search engine, it mainly focuses on local directory service with social network and user reviews and also we have trulia vertical search engine it focuses on online residential real estate site for home buyers.

Vertical search engines will able to index the large portions of the World Wide Web using web crawler. Some of the vertical search sites mainly focus on individual search other vertical search engines focuses on multiple vertical searches.

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